The Budweisers and Coors of the world have a chance to connect with a new audience and reinvent mass-market beer for younger consumers who crave quality design, experience, and storytelling. 

The post What Mass-Market Beer Brands Can Learn From the Scandinavians appeared first on DIELINE.

Tsingtao Black Beer, designed by Tiger Pan, trades classic brewery cues for graphic authority.

The post Tradition and Modern Elements Intermingle With Tiger Pan’s Tsingtao Black Beer appeared first on DIELINE.

Vocabulary gives the new-to-market cider brand Paulie's an identity that feels as if it's always been there.

The post Vocabulary Gives New Cider Brand Paulie’s Old School Cool appeared first on DIELINE.

Inspired by vintage bait packaging, Identity Works marries fishing and beer with Lucky Bait.

The post Identity Works Reels In a Winning Beer Can With Lucky Bait appeared first on DIELINE.

Snask delivers an extensible, adaptable brand identity for 5MAN that can be consistently applied across new brews.

The post Snask’s 5MAN Refresh Is Artful, Utilitarian, and Charismatic appeared first on DIELINE.

When the adults (and PBR) get their hands on 6-7, you know that's the death knell for any piece of slang.

The post That’s a Wrap On 6-7, Folks: PBR Announces Pack Inspired By The Phrase appeared first on DIELINE.

LOVE’s refresh for Sol keeps the brand’s sun-soaked attitude intact while just sharpening every visual cue.

The post Sol’s Redesign Let’s the Sunshine In appeared first on DIELINE.

Birra Castello’s identity leans on a single oversized C that functions almost like industrial signage.

The post ‘C’ is for Beer: Auge Design Brews Up a Bold Identity For Castello appeared first on DIELINE.

Audas packaging, designed by Quatre Mains, leans into oversized typography that utilizes chunky letterforms stretching across a bright red label.

The post Audas Lets the Letters Loose With Scene-Stealing Bottle appeared first on DIELINE.

If Americans are drinking less, does that spell fewer alcohol-related clients and less work for branding and packaging designers?

The post Americans Are Drinking Less: How Should Drinks Agencies React? appeared first on DIELINE.