Juicing has taken the United Kingdom by storm and new company, Roots & Bulbs, has responded with London’s first cold pressed juice bar. Their first shop recently opened on Thayer Street (off Marylebone High Street) with branding and packaging by renowned branding agency, Robot Food.

The packaging and in-store messaging is simple and informative, with categories such as ‘G’ for Greens, ‘C’ for Carrot and ‘A’ for Almond Milk. Numbers have been added to the initials to signify sweetness in the style of a periodic table, and staff proclaim their own juice choice on the back of their T-shirt.

“I’ve been juicing for a while and it’s great working with Roots & Bults because they so passionate about what they do. It’s always fun to see your packaging on shelf, but nothing beats walking in to an environment you’ve helped shape.”