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Trader Joe’s Enters the Prebiotic Soda Wars With a $1.99 Retro Can
Trader Joe’s has entered the prebiotic soda wars. At a moment when the category is already frothy with hype, capital, strong opinions, and supposedly good-for-your-guts bacteria, the grocery chain debuted new prebiotic sodas, Strawberry Vanilla and Cherry Cola.
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What Mass-Market Beer Brands Can Learn From the Scandinavians
The Budweisers and Coors of the world have a chance to connect with a new audience and reinvent mass-market beer for younger consumers who crave quality design, experience, and storytelling.
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DIELINE Award-Winning Beauty and Cosmetics Packaging That Continues to Shape the Category
Find 20 past winners that showcase how beauty packaging continues to redefine itself. And don’t forget, the 2026 Awards season is still open for entries, with price increases after January 30th.
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Hey Binx’s THC Powders Are Unapologetically Loud
Hey Binx packaging by Studio Linear rejects the muted minimalism common in cannabis products and opts for a pop maximalist aesthetic instead.
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FutureBrand Goes For Sustainable Gold with Track&Field Packaging
Track&Field packaging by FutureBrand treats sports gear like a modular system rather than retail clutter with plastic that’s harder to break into than the sport itself.
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Vocabulary Gives New Cider Brand Paulie’s Old School Cool
Vocabulary gives the new-to-market cider brand Paulie’s an identity that feels as if it’s always been there.
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Chick-fil-A Celebrates 80th Anniversary With ‘Newstalgic’ Packaging
Coinciding with its 80th anniversary, fast-food chain Chick-fil-A has announced it is kicking off a year-long “Newstalgia” campaign, featuring a chance to win free food for a year, new permanent menu items, and retro-inspired packaging.
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So Long, Betty Crocker: Oh So Easy Reimagines Classic Cake Mixes Through a Global Lens
Day Job and Cindy Wu helps cake mix brand Oh So Easy look oh so playful and delicious.
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Designalytics’ 2025 Effectiveness Award Winners Announced
Designalytics officially announced its top-performing redesigns of the year (and even threw in some quality before-and-after refresh porn to boot).
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Yala Brings Greek Inspiration to the Freezer Aisle
Yala’s Ice Cream Packaging Is Freezing the Competition, using Greek inspiration to cut through freezer-aisle clutter with confident color, oversized typography, and a modern branding system built for instant recognition.
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Google Makes Google Sans and Google Sans Flex Open Source
Born to address design challenges following the company’s 2015 brand refresh, Google Sans is used across Google’s product portfolio and has undergone continuous updates over the past decade. Now, they’ve made their signature fonts open source.
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DIELINE’s Top 50 Most Read Articles of 2025
What were DIELINE’s biggest stories of the year? Take a gander.
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