{"id":535046,"date":"2025-09-23T03:20:00","date_gmt":"2025-09-23T03:20:00","guid":{"rendered":"https:\/\/thedieline.com\/?p=535046"},"modified":"2025-09-19T16:26:53","modified_gmt":"2025-09-19T16:26:53","slug":"shelf-life-080-from-sell-out-to-expected-the-evolution-of-celebrity-brands","status":"publish","type":"post","link":"https:\/\/thedieline.com\/shelf-life-080-from-sell-out-to-expected-the-evolution-of-celebrity-brands\/","title":{"rendered":"Shelf Life 080: From Sell Out To Expected, The Evolution of Celebrity Brands"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

It’s rare to find a celebrity, influencer, or athlete who doesn’t have a brand (sometimes several) or some spokesperson deal. 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