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Designalytics’ 2025 Effectiveness Award Winners Announced
Designalytics officially announced its top-performing redesigns of the year (and even threw in some quality before-and-after refresh porn to boot).
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Google Makes Google Sans and Google Sans Flex Open Source
Born to address design challenges following the company’s 2015 brand refresh, Google Sans is used across Google’s product portfolio and has undergone continuous updates over the past decade. Now, they’ve made their signature fonts open source.
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Yala Brings Greek Inspiration to the Freezer Aisle
Yala’s Ice Cream Packaging Is Freezing the Competition, using Greek inspiration to cut through freezer-aisle clutter with confident color, oversized typography, and a modern branding system built for instant recognition.
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Trader Joe’s Enters the Prebiotic Soda Wars With a $1.99 Retro Can
Trader Joe’s has entered the prebiotic soda wars. At a moment when the category is already frothy with hype, capital, strong opinions, and supposedly good-for-your-guts bacteria, the grocery chain debuted new prebiotic sodas, Strawberry Vanilla and Cherry Cola.
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Vocabulary Gives New Cider Brand Paulie’s Old School Cool
Vocabulary gives the new-to-market cider brand Paulie’s an identity that feels as if it’s always been there.
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Shelf Life 093: The Projects Designers Want To Work On in 2026
Most design work doesn’t begin with a blank slate or a dream brief; it arrives via an inbox through inbound requests with existing brands, fixed scopes, and definite constraints.
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Chick-fil-A Celebrates 80th Anniversary With ‘Newstalgic’ Packaging
Coinciding with its 80th anniversary, fast-food chain Chick-fil-A has announced it is kicking off a year-long “Newstalgia” campaign, featuring a chance to win free food for a year, new permanent menu items, and retro-inspired packaging.
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So Long, Betty Crocker: Oh So Easy Reimagines Classic Cake Mixes Through a Global Lens
Day Job and Cindy Wu helps cake mix brand Oh So Easy look oh so playful and delicious.
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Designers On Their Favorite Packaging of 2025
Once again, it’s time to check in on what your favorite designer’s favorite designer has been up to. That’s right – we’ve asked a handful of designers what their favorite projects of 2025 were.
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Branding, Lettering, and Packaging Multihyphenate Alec Tear Refuses to Stand Still
Alec Tear, one of the CPG industry’s leading type wizards, is constantly craving diversity in every aspect of his practice, from the styles he creates in his branding, packaging design, and lettering work to the types of clients and projects he takes on.
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LG2 Drops Typographic, Editorial Take on Sauce Packaging
LG2’s work for MAG leans hard into typography as the main design element. Oversized letterforms take over the labels without overwhelming, and they’re cropped and stacked like a zine headline.
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DIELINE’s Top 50 Most Read Articles of 2025
What were DIELINE’s biggest stories of the year? Take a gander.
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